Born on TikTok
We didn't start in a boardroom. We started with a viral video, a few prototypes, and a community of car enthusiasts who demanded better.
The Problem
Most steering wheel covers are bulky, ugly, and slip around. We saw thousands of comments on social media complaining about the same thing. Why wasn't there a cover that actually looked like it belonged in a modern car?
So we went to work. We tested hundreds of materials, from carbon fiber to Italian Alcantara, focusing on one thing: The Grip.
Watch our design process
